Selected work
A few examples of how a project runs — problem, solution, result.
Bulk Etsy listing tool
Creating and updating hundreds of Etsy listings by hand was slow, repetitive, and error-prone across multiple shops.
Built a Python tool on top of the Etsy API to bulk-create and update listings from a structured data source.
What used to take a full day of manual entry now runs automatically, with fewer mistakes and room to scale product lines.
Scaling paid acquisition across stores
Ad spend spread across multiple stores was scaling unevenly, with budget leaking into underperforming campaigns.
Rebuilt the testing and creative-rotation process across $300K+ in Meta ad spend, shifting budget toward validated winners.
A more structured testing and creative-rotation process, shifting budget toward the campaigns and creatives that actually performed.
Creative production at scale
A small sample from a much larger catalog — book covers, movie posters, tarot decks, ornamental patterns and fine art prints, produced and published at volume across POD and KDP.
